London is such a unique city, it’s vibrant, fast-paced, and endlessly inspiring. When I decided to start my personal styling business here, it felt like the perfect fit. I was drawn to its mix of cultures and the way the city celebrates individuality. Coming from France, where elegance and minimalism are ingrained in the culture, I wanted to bring that perspective to a place where fashion feels more experimental and bold.
For me, personal styling is about so much more than clothes. It’s about helping people feel confident in who they are and how they present themselves. Everyone has a unique story to tell, and my job is to help translate that into their wardrobe. Whether I’m working with someone looking for a fresh start or simply someone who wants to refine their style, it’s about creating looks that reflect their personality while making them feel their best.
What inspired you
What inspired you to start your personal styling business in London?
Growing up in France, I was surrounded by a culture that values timeless style. I’d always been fascinated by how Parisian women could make simplicity look so chic, how a crisp white shirt, a tailored pair of trousers, or even just a red lip could speak volumes. When I moved to London, I was struck by how different it was. People weren’t afraid to experiment with colors, patterns, and textures in ways I’d never seen before. That contrast became my inspiration.
Who are your typical clients, and where are they from?
My clients come from all walks of life—Londoners, expats, and travelers passing through. Some are looking for a professional edge, while others simply want to reconnect with their personal style. It’s especially exciting to work with international clients, as they often bring their own cultural influences to the table. They’re drawn to London’s creative energy, and it’s rewarding to help them navigate and embrace the city’s unique vibe.
Styling and Culture
How do cultural differences influence your approach to styling clients from around the world?
One of the most fascinating aspects of my work is how culture shapes style. Every client brings their own perspective, and I love finding ways to honor that while introducing them to something new. For example, Scandinavian clients often lean toward minimalism, clean lines, muted tones, and functionality. In contrast, clients from the Middle East or South Asia often gravitate toward bold colours, intricate detailing, and luxurious fabrics. Each approach is beautiful in its own way, and my goal is to balance those preferences with what works best for their lifestyle.
Are there specific cities or cultures that inspire your work the most?
London itself is an endless source of inspiration. Every neighborhood has its own personality—Mayfair feels polished and classic, while Camden and Shoreditch embrace a more rebellious, creative edge. This diversity constantly pushes me to think outside the box and tailor my work to a wide range of tastes. I also draw from cities I’ve visited or lived in, like Paris for its timeless elegance and Tokyo for its fearless innovation.
What trends are you currently seeing among your international clients?
One trend I’ve noticed recently is a growing focus on sustainability. Many of my clients are now investing in quality pieces that will last, rather than chasing fast fashion. Capsule wardrobes, in particular, are becoming popular. It’s about creating a collection of versatile, well-made items that can be mixed and matched for any occasion. This approach aligns perfectly with my belief that style should be both practical and personal.
Styling Process and Insights
What’s your process for helping clients discover their personal style?
Every styling journey starts with a conversation. I want to understand my client’s needs, goals, and lifestyle. From there, I curate a selection of pieces that feel authentic to them, while offering new ideas they might not have considered. It’s all about building a wardrobe that works for their everyday life but still excites them.
Can you share a memorable transformation or success story with a client?
One transformation that stands out was with a client who had just returned to work after maternity leave. She was juggling a busy schedule and wanted to feel confident and put-together but still comfortable. We focused on versatile pieces, tailored blazers, high-quality basics, and accessories that elevated her look. When she saw the final result, she told me she felt like herself again. Moments like that are why I love what I do.
What’s one piece every Londoner should have in their wardrobe?
For anyone living in London, a great coat is non-negotiable. The weather can change in an instant, so having a stylish yet functional piece is key. I also encourage layering—it’s a skill that every Londoner masters. Accessories, like scarves and boots, are great for adding personality without compromising practicality.
What are your favorite places to shop for clients in London? Do you have a go-to boutique or hidden gem?
I’m also a big advocate of shopping sustainably, and London’s charity shops and second-hand stores are absolute treasures. They’re not only a fantastic way to find unique pieces but also an opportunity to make more eco-conscious choices. Some of my clients are surprised by how much they love the thrill of hunting for hidden gems in these shops. Places like Hampstead’s local charity shops or East London’s vintage boutiques often yield incredible finds that add character and originality to a wardrobe. It’s such a satisfying feeling to see a client fall in love with a pre-loved piece that becomes their new favorite.
When it comes to shopping, I also have a few favorite spots. Liberty London and Selfridges are my go-tos for timeless classics, but exploring the vibrant second-hand scene often brings unexpected inspiration. Whether it’s an antique brooch or a perfectly worn-in leather jacket, these pieces often have a charm that’s hard to replicate with something brand new.
Fashion and Business Trends
What challenges do you face as a stylist in a global city like London?
Working in London, one of the world’s fashion capitals, comes with its challenges. The industry moves so fast that staying ahead of trends requires constant research and adaptability. I keep myself updated by attending shows, visiting exhibitions, and even observing street style, it’s amazing how much inspiration you can find just by walking through the city.
Do you think personal styling has changed post-pandemic with the rise of remote work and casual wear?
The pandemic also brought major changes to the way people approach their wardrobes. With remote work on the rise, clients are looking for pieces that are both comfortable and polished. At the same time, virtual styling sessions have become a key part of my business, allowing me to connect with clients from all over the world.
How do you find inspiration to continuously evolve in this fast-paced industry?
What keeps me inspired is the creativity of my clients. Hearing their stories and seeing how a well-chosen outfit can transform their confidence motivates me to keep evolving. Fashion is such a fast-paced industry, but staying curious and open to new ideas makes it endlessly rewarding.
Transition to Property Consulting
How did your styling business lead you to also become a property consultant?
Interestingly, my styling work led me to branch out into property consulting. On the surface, they may seem like completely different fields, but they have a lot in common. Both are about understanding people, what they value, what makes them feel at home, and what fits their lifestyle. Whether I’m curating a wardrobe or helping someone find the perfect house, the goal is always the same: to create a space, literal or metaphorical, that reflects who they are.
What’s your favorite London neighbourhood, both in terms of style and liveability?
I live in Hampstead myself, and I think it’s truly one of London’s most beautiful and inspiring neighbourhoods, and I feel so lucky to call it home. It has a charm unlike anywhere else in the city—its cobbled streets, cafés, and historic houses make it feel like a peaceful village tucked away from the hustle and bustle. I love starting my mornings with a coffee at Ginger & White, a cozy café that feels like a neighbourhood secret, or exploring The Coffee Cup, which has been a local staple for years. When I’m in the mood to hunt for unique pieces, Hampstead’s charity shops and second hand shops like Designs or Mary’s Living & Giving are my go-to spots for incredible second-hand finds. The mix of timeless treasures and modern touches perfectly reflects Hampstead’s personality. And of course, there’s no better way to unwind than walking through Hampstead Heath, especially early in the morning when the park feels like my own little escape. Having a cozy dinner at the Spaniards Inn or the Holly Bush, and a crêpe at La Crêperie d’Hampstead. Living here allows me to slow down, recharge, and find constant inspiration for my work.
Reflections and Aspirations
What’s been the most rewarding part of running your own business in London?
Running my own business has been a journey of growth, both personally and professionally. The most rewarding part is the relationships I’ve built with my clients. Seeing someone walk away feeling confident and excited about their style—or about a new home—is incredibly fulfilling.
How has your background and journey as a French expat shaped your career?
As a French expat, my background has shaped my perspective in so many ways. I bring with me the timeless elegance of Paris but have embraced the creativity and boldness that London offers. It’s this mix of influences that defines my approach and resonates with my clients.
What advice would you give to aspiring stylists or entrepreneurs who want to work internationally?
If I could offer advice to aspiring stylists or entrepreneurs, it would be to stay true to your vision while remaining open to growth. Working internationally requires adaptability and a genuine curiosity about other cultures, but it’s one of the most rewarding things you can do.
Where do you see your business heading in the next few years?
Looking ahead, I see my business continuing to evolve. I’d love to expand into new markets and explore collaborations with other creatives. London is such a dynamic city, and I feel like the possibilities are endless.
What’s your personal favorite wardrobe piece that you couldn’t live without?
If I had to pick one wardrobe piece I couldn’t live without, it would be a tailored blazer. It’s so versatile, it can take you from a business meeting to a casual dinner with ease. As for dream clients, I’d love to style someone like Emma Watson. Her commitment to sustainability and her polished yet approachable style perfectly align with my values.
Where do you dream of owning a property, and how would you decorate it?
When it comes to properties, my dream would be to own a townhouse in Hampstead or a villa in the South of France, something with character and history, but above all, my family home in Quiberon, Brittany, which holds my heart. I’d decorate it with a mix of vintage and modern pieces, reflecting both my roots and the eclectic spirit I’ve found in London.
To conclude, what’s the best piece of advice you’ve ever received?
The best advice I’ve ever received is to trust the process. Whether it’s fashion, business, or life, things have a way of unfolding when you stay true to yourself and remain open to new opportunities.
