London buying agent

We at The Property Story understand that buying a property in London is a significant financial and lifestyle decision. With that in mind, one of the safest ways to buy a property is through a property buying agent. As your trusted and knowledgeable London-focused buying agent, we can help make the property buying process safe, straightforward and stress-free.

What can our London property buying services do for you?

London has long been a magnet for global investors, thanks to its vibrant international appeal and resilient real estate market. As one of the most sought-after cities, it consistently demonstrates strong long-term property growth.

This stability makes London a wise choice for those looking to secure high-yield investments, whether for buy-to-let opportunities or luxury holiday homes. Additionally, even in times of economic uncertainty, London’s housing market continues to attract buyers due to its cultural and economic significance as a global hub for students, expatriates, and professionals alike. Investing early can yield significant returns, but it’s essential to navigate this competitive market wisely and with the right expertise on your side.

We provide a bespoke and dedicated one-on-one service to buy your perfect property in London from start to finish. We’ll always act in your interest and provide impartial advice. We will also strive to get you the best possible deal on a London property you will call your perfect home.

Who are our London property buying services for?

Finding residential London properties tailored to a diverse clientele is our speciality. If you’re looking for a personal residence, a buy-to-let investment, or are navigating the process from outside the UK, we can help.

For yourself and your partner – Striking the perfect balance between your and your partner’s needs can be tricky if they differ. With our comprehensive knowledge of London’s neighbourhoods, communities and property types, we can strike the ideal middle so you’re both content. Read the purchase story of our client, a franco-american couple.

For your family – We tailor the property-finding process around your family’s lifestyle to find your perfect family home in London. Our extensive knowledge of London’s family-friendly neighbourhoods and communities qualifies us to match the best home for your family. The property story of our client, a family of four.

First-time buyers – We know your first home is one of the most important investments you will ever make, so getting it right is crucial. As a first-time buyer, navigating London’s property market can be unfamiliar and overwhelming. With us as a buying agent at your side, you can start your journey with confidence. Read the story of Sophie and Thibaud first time buyer in East London.

Busy professionals – As a busy professional, having us as a buying agent will provide the efficiency you need, saving you valuable time. We’ll facilitate your property search, handle negotiations, and manage paperwork, all on your behalf, ensuring a smooth and swift purchase process. Read the story of this executive buying in central London.

High Net Worth Individuals (HNWIs): Our buying agent service is designed to offer HNWIs expert market insights, exclusive access to off-market opportunities, and a seamless, time-saving experience. We provide a highly personalized and discreet service, ensuring your privacy is protected at every step. Leveraging our extensive network and deep understanding of the luxury property market, we help you secure prestigious properties that reflect both your lifestyle and investment ambitions. With our focus on detail and commitment to optimal outcomes, you can trust us to deliver the best possible returns while maintaining complete confidentiality. Discover how we’ve assisted our client to buy the perfect family home in London.

Investors – As a property buying service provider, we can provide impartial, sound advice and professional handling of your London property investment every step of the way. We’ll keep you informed about any market movements that apply and identify areas of investment potential, such as high rental demand, capital growth and yields. Read the story of our client, an investor.

Overseas buyers: For overseas investors, finding the right property in London or across the UK can be a complex process, especially when it comes to buy-to-let or holiday home investments. That’s why trusting the right buying agent is essential. Our expert team specialises in sourcing properties that match your investment goals, whether you’re looking for steady rental income or a profitable holiday home. We take the time to understand your objectives and provide tailored advice, negotiating the best deals to maximise your return on investment. With our knowledge of the local market and commitment to acting in your best interest, you can be confident that your property is not just a purchase, but a smart investment. Read the property story of our client, an overseas buyer.

Students – Having an optimal residency while studying can significantly help you perform to your best potential. With our in-depth expertise of communities and lifestyles in or near your study area, we can help you find the perfect property that matches your needs and commute.

living area home cosy with red details wooden flooring
4 bed terraced house in the heart of Notting Hill

Where do we offer our property buying services?

Our primary focus is London, covering the following regions:

  • Central London
  • North London
  • North East London
  • East London
  • South East London
  • South London
  • South West London
  • West London
  • North West London

We have extensive knowledge of London neighbourhoods within these regions; you may check out some of the most popular areas that interest you.

Buying a property in London central London

How our property buying service works

We leverage our extensive local and market knowledge, industry connections, and negotiation expertise throughout our processes to put you in a strong buying position. But our service doesn’t end there. We conduct rigorous due diligence so you’re fully informed every step of the way and be confident in your purchase decision. Read on to learn more about our process.

Step 1 – Consultation & property search brief

You, the beginning, are at the heart of the property buying process. We begin your property search with a comprehensive understanding of your needs, big and small. We value the importance of a detailed and well-crafted search brief, considering every detail, from preferred neighbourhoods and property types to budget and timelines. Your needs ultimately form the blueprint for finding your ideal property.

As we progress in our search and you refine your preferences, we’ll adjust the property search brief accordingly. This flexible, iterative process ensures we’re always aligned with your changing needs.

Step 2 – Financing options

The right financial product is essential to securing your perfect home in the best financial position possible. With the help of our trusted partners, they will find the most suitable financial arrangement. Our advisors will work diligently to maximise your savings and the value of your investment. All possible costs and expectations are managed to ensure no surprises.

3 bed 3 bath garden apartment in Hamilton Terrace, St Johns Wood

Step 3 – Property search & viewings

As long-time specialists in the London property market, we have access to comprehensive listings, including exclusive and off-market properties. This gives you a broad selection of options to choose from. Our curated shortlist provides a concise selection of properties that best meet your criteria. We will update your shortlist as new properties become available, ensuring you have the latest opportunities. We’ll always explain why each property has been selected so you understand each option’s potential value and fit.

Having an expert undertake property viewings can be invaluable. Properly assessing a property’s condition, potential, and value can equip you with the information you need to make informed decisions. During viewings, sticking points are identified that can be used as leverage to get the best deal possible.

Step 4 – Offer accepted & conveyancing process

The search concludes when the perfect property is found, and your offer is accepted. We will guide you through the legal and financial process during the conveyancing process, working with surveyors, solicitors and financial experts to avoid any pitfalls and ensure a smooth transition to your property ownership.

Step 5 – Change of hands for your perfect property

Congratulations on securing your perfect London home! In the final phase of the property ownership transition, we’ll oversee every detail until the change of hands completes. Our role doesn’t end there; we’ll continue to support you with any issues or questions post-purchase.

House in Chiswick London one of the most expensive sold in 2022

Why choose The Property Story’s London property buying agent service?

If you lack the time or find navigating the London property market stressful and want a trusted expert to take the reins, our property buying service would be a good fit.

While there are several services to facilitate the purchase of your London property, we pride our independent service as being very transparent, friendly and personable. Along with that, we have a proven track record of satisfied property owners who endorse our quality of service.

Bespoke, personalised and client-centric approach

Providing a bespoke, personalised and professional client-centric service is at the heart of what we do. We’ve worked on this basis for nearly a decade and know how to align your changing demands skillfully. Your satisfaction is not just our goal; it’s our top priority.

family home entrance leading to kitchen / dining, guest toilet on the ground floor and the bedrooms upstairs
4 bed plus lower ground floor apartment for guest or staff in Notting Hill

Our process is straightforward and clear

All the steps are straightforward and are laid out clearly from the start. If anything needs to be understood, we’re always more than happy to clarify any process and maintain your confidence throughout the entire process.

Transparent and flexible payment arrangements

We understand that every buyer and property is unique, and we’re flexible enough to accommodate that. Our fees are success-based and reflect the value of our services, which include sourcing properties, viewing and assessing each one, handling negotiations and paperwork, communicating with all parties throughout the process, and finally, providing post-purchase support.

Depending on your specific needs, we can create a customised agreement that suits your financial situation. You only pay us when we successfully help you acquire a property, making our services risk-free. With us, there are no hidden costs or unexpected charges.

We love building long-term relationships

Every property story centres around people who are integral to the adventure. We develop close, lasting relationships with our buyers to be able to find them the properties of their dreams for years to come. Many of our clients are repeat buyers or were renting via our renting search service before and have been very happy with our service.

We are an ethical company that cares

Our fundamental values are trust, transparency, independence, confidentiality, impartiality, and integrity. As part of the Property Ombudsman register, we provide a safe and regulated pair of hands for your property buying process.

In-depth expertise of London

As residents who live and breathe London and have visited all its corners, we are in tune with its neighbourhoods, communities and market dynamics. Our wide-ranging London-focused advantage puts you in a safe and strong position.

Access to a wide selection of properties

We can access a wide range of London properties from multiple sources on-and-off-market and filter them down to the ones you desire.

Find the perfect property with fewer viewings

Through our service and efficient property-finding process, we can produce a highly aligned shortlist for you, meaning fewer viewings, saving you additional time and stress.

open kitchen with open ceiling bright living area
4 bed in Notting Hill (off market)

Virtual property viewings

We can provide virtual viewings by sharing videos and photos of your shortlisted properties. This is particularly useful for time-poor or overseas buyers.

Preferential treatment through our network of professionals

With us, you’ll leverage our longstanding relationships with professionals within the London property market, giving you preferential and prioritised access to properties and related services.

Expert negotiation skills

Equipped with solid negotiation skills and almost a decade of experience getting the best deals for our clients, you’ll benefit from getting the best deals for the property of your dreams.

We provide a time-saving and efficient service

We know how time-consuming and stressful property buying can be; having done it for almost a decade, we’ve become highly efficient, enabling you to move into your perfect property more quickly.

The right, impartial advice when you need it most

We’re always on your side, offering timely, impartial and reliable advice at each step, whether it relates to your goals or goes against your interests. We’re not just your representatives but your partners in this journey, and we want you to succeed in every way by helping you make sound decisions.

Angel houses buying agent London
Terraced houses in Islington

Frequently Asked Questions

  • Do I need to be physically present for property viewings?

    No, you don’t need to be present or travel to London for viewings. In fact, 50% of our clients choose their rental or purchase property based solely on trust, photos, and videos, without ever visiting in person. They’ve found it extremely convenient. With our virtual tours, expert insights, and detailed visual content, we make it easy for you to confidently select the right property from wherever you are. Whether you’re overseas or managing a busy schedule, we handle every aspect of the search to ensure you make an informed decision without the need for physical viewings. You can also interact with our virtual content, asking questions or requesting specific details to get a comprehensive view of the property.

  • Can we do one day or two half day viewings?

    Our service is designed to save you time by organising viewings in a way that fits your schedule. Whether you prefer a single full-day or two half-day viewings, we arrange everything for your convenience. We ensure that each viewing is relevant and worth your time, so you see the right properties in a compact, efficient timeframe. From scheduling to logistics, we handle it all, making your experience hassle-free.

  • The last time I bought a property it took forever & I never knew what was happening.

    We collaborate with top mortgage brokers and solicitors for their professionalism, dedication, and efficiency. Throughout the entire process, we uphold regular communication and take an active role in driving the process to ensure timely completion.

  • What if I see a property that I like on an online portal?

    Share the property details with us! We’ll assess and view properties on your behalf to ensure they align with your needs. Most of the time, we’ve already received these property details directly from agents. 

  • What sort of clients do you work with?

    We serve a diverse range of clients, from private individuals such as professionals, expatriates, families, students, to corporations (employee permanent or temporary accommodations, private let or corporate let). 

    We source properties for a variety of purposes; primary residence, a second home, a holiday retreat, or an investment property to buy-to-let.

  • I am interested in your services, what is the next step?

    Getting started is easy! Simply contact us through our website or reach out via phone +44(0)20 8040 4760 or email at [email protected].

    Our dedicated team will promptly assist you in commencing your property search or acquisition journey.

  • What advantages or expertise do you offer that could improve my property search compared to my previous efforts?

    Sourcing the best options and securing the right one promptly:

    • We tailor each search to our client’s specific needs and leverage creativity to identify a wider range of options.
    • During an active search, we continually explore the market thoroughly to ensure no potential property goes unnoticed.
    • We have early access to properties before they officially hit the market, giving us a competitive edge. Some options will remain completely off market. 

    Ensuring acceptance of your offer:

    • Engaging a property finder showcases commitment and professionalism in the property acquisition process. Our buyers are recognised by the estate agents for their commitment. 
    • With a comprehensive understanding of the local market and real estate trends, we provide insights and advice based on our expertise, enabling informed decision-making, especially regarding offer price.
    • We recognise your strengths and implement strategies to comprehend the seller’s circumstances, allowing us to present offers thoughtfully, not solely based on the highest bid.
  • What’s the benefits of having a property finder?

    We provide expert guidance, streamline the process, keep you updated, and employ negotiation skills to secure the best deal.

    As impartial and dedicated professionals, you can trust us to provide personalised advice to maximise your investment, granting access to exclusive listings, and ultimately saving you time and money while reducing stress, giving you peace of mind.

  • What’s the difference between a property finder and an estate agent?

    As property finders, we act on behalf of renters or buyers, prioritising our clients’ interests in finding the most suitable property. In contrast, estate agents primarily work for landlords or vendors, aiming to serve the landlords’ or vendors’ interests in selling or renting out properties.

    Our strength lies in maintaining this distinction, which ensures that our clients trust us, knowing we remain impartial.

  • How many properties do you show per search?

    We carefully present as many properties as needed until we find the perfect match for you. 

    • For rentals: We typically show 6 to 12 options, depending on your criteria and the current market. For relocation – We arrange and accompany you for viewings of your shortlisted properties during your one-day trip to London, including Saturdays. 
    • For purchases: It varies by case, but we usually find the right option within 4 weeks.
  • What does a property finder do that I cannot do myself?

    As property finders, we are consistently sourcing properties, granting access to an extensive network and insider connections. We provide tailored recommendations, market expertise, and negotiation skills that streamline your property acquisition and rental search. With access to off-market listings, legal knowledge, and long-term support, we introduce you to ideal contacts, significantly enhancing your chances of finding and securing the perfect property in London.

  • How does a property finder save me money?

    We save you time, provide market knowledge to prevent overpaying, negotiate in your best interest regarding price, specific requirements, terms, and conditions, while also presenting exclusive off-market listings, ultimately resulting in cost savings.

  • What if you don’t find the property?

    Our extensive search, network, and commitment ensure we find suitable properties for 99% of our clients.

  • I need help with something that is not listed in your services, can you help?

    Certainly! Contact us, and we’ll do our best to assist you or guide you in the right direction.

  • I’ve never bought a property before and it feels like a huge step.

    We’ve helped first time buyers and we believe it is important to be supported when buying a property for the first time in London. This is why we’ll be by your side and we’ll guide you through every step of the process. 

  • I don’t understand all of the jargon that the solicitors use?

    We’re familiar with legal terms and will guide you through the process, ensuring clarity.

  • Do you have many contacts?

    Yes, over the years, we’ve built strong relationships with estate agents, property developers, and landlords throughout London. Our extensive network spans thousands of contacts across London and the UK, giving us access to exclusive, off-market opportunities.

  • What do you need to look for when you’re choosing a property finder?

    When choosing a property finder, focus on professionalism, positive client ratings, a friendly approach, strong negotiation skills, and proper registration with relevant authorities.

    The Property Story is member of The Property Ombudsman Scheme – our certificat and Codes of Practice

    We’re pleased to be noted 5/5 on Google reviews

  • I am not very good at negotiating.

    Our negotiation expertise ensures we get you the best deal without you needing negotiation skills.

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